ECST is an e-cig consumer coalition formed by 12 e-cig influencers in Thailand in 2016. All of the founders are either youtubers or administrators of popular fan pages on Facebook with more than 10,000 followers each. The public FB page for ECST is called 'บุหรี่ไฟฟ้าคืออะไร' – meaning "What is E-cig". We use this platform to educate Thai people about e-cig and correct the misunderstandings that were created by anti-e-cigarettes movement.